The spreadsheet has a pulse.
A startup survival term with a remarkably calm outward appearance.
Back · BlackDefault Alive. Hoodie
$75
Size guide
Oversized by design. Take your usual size for the oversized look, one down for a closer fit.
| Flat, in | S | M | L | XL | 2XL | 3XL |
|---|---|---|---|---|---|---|
| Chest width | 20 | 22 | 24 | 26 | 28 | 30 |
| Length | 27 | 28 | 29 | 30 | 31 | 32 |
Lane Seven LS16001, measured laid flat. Chest is armpit to armpit; double it for the full round. Each piece can differ by up to 2 in (5 cm).
Made to order, final sale. Paid size exchange within 14 days; misprints replaced free. Exchanges & Returns
- Blank
- Lane Seven LS16001
- Fabric
- 10 oz 80/20 cotton-poly fleece
- Fit
- Unisex oversized
- Front mark, full back, printed neck label
- Shipping
- Printed in 2-5 business days. $5.95 in the US, free over $90
The status update is brief. The financial model did the longer explanation. For founders who find a little reassurance in a company that can keep going.
Clean front. Loud back. A small REGEX wordmark sits on the chest, with the main line across the back. One ink per garment. Comes in Black with white ink or White with black ink.
The joke, explained
Default alive describes a startup whose projected revenue growth and spending could let it reach profitability without raising more money. It depends on those assumptions holding. On a garment, the phrase also sounds like a personal status report, making a financial planning term unexpectedly human.
For the founder who reads the cash model before celebrating.
- Fit
- Oversized unisex fit with a kangaroo pocket and no drawstrings. Take your usual size for the oversized look, one size down for a closer fit.
- Fabric
- Heavyweight cotton-blend fleece, about 10 oz, 80% cotton and 20% recycled polyester.
- One ink with a light vintage texture. White ink on Black, black ink on White. REGEX on the chest, the line across the back.
- Care
- Wash cold inside out. Tumble dry low or hang dry. Do not iron the print or use bleach.
- Shipping
- Into the build queue. Printed to order in 2 to 5 business days, then shipped. Free US shipping on orders of $90 or more.
Questions
What does alive mean in this financial shorthand?
It refers to a projection in which the business can reach profitability with the resources and growth assumed. The joke gives that spreadsheet assessment the sound of a personal update.
Is the line a claim about the buyer's finances?
It is a startup reference printed on apparel, not a financial assessment. It suits someone who recognizes the planning term or simply appreciates its unusually restrained optimism.
