The chart is mostly aspiration.
A recurring-revenue milestone receives an unusually honest location update.
Back · White0 to 10K MRR. (In My Dreams) Hoodie
$75
Size guide
Oversized by design. Take your usual size for the oversized look, one down for a closer fit.
| Flat, in | S | M | L | XL | 2XL | 3XL |
|---|---|---|---|---|---|---|
| Chest width | 20 | 22 | 24 | 26 | 28 | 30 |
| Length | 27 | 28 | 29 | 30 | 31 | 32 |
Lane Seven LS16001, measured laid flat. Chest is armpit to armpit; double it for the full round. Each piece can differ by up to 2 in (5 cm).
Made to order, final sale. Paid size exchange within 14 days; misprints replaced free. Exchanges & Returns
- Blank
- Lane Seven LS16001
- Fabric
- 10 oz 80/20 cotton-poly fleece
- Fit
- Unisex oversized
- Front mark, full back, printed neck label
- Shipping
- Printed in 2-5 business days. $5.95 in the US, free over $90
The growth story sounds promising. The parenthetical locates it more precisely. For founders whose revenue target is well defined even when the actual chart has not joined the presentation.
Clean front. Loud back. A small REGEX wordmark sits on the chest, with the main line across the back. One ink per garment. Comes in Black with white ink or White with black ink.
The joke, explained
MRR means monthly recurring revenue. Going from zero to ten thousand in MRR is a recognizable subscription-business growth target. The parenthetical in my dreams reveals that the milestone is imagined, turning a confident founder progress claim into a dry admission about aspiration and the numbers still to come.
For the founder whose dream dashboard already has recurring revenue.
- Fit
- Oversized unisex fit with a kangaroo pocket and no drawstrings. Take your usual size for the oversized look, one size down for a closer fit.
- Fabric
- Heavyweight cotton-blend fleece, about 10 oz, 80% cotton and 20% recycled polyester.
- One ink with a light vintage texture. White ink on Black, black ink on White. REGEX on the chest, the line across the back.
- Care
- Wash cold inside out. Tumble dry low or hang dry. Do not iron the print or use bleach.
- Shipping
- Into the build queue. Printed to order in 2 to 5 business days, then shipped. Free US shipping on orders of $90 or more.
Questions
Where has the ten-thousand MRR milestone actually happened?
In the joke, it has happened in the wearer's dreams. That clarification changes an apparent revenue update into a candid admission that the startup target is still aspirational.
Are the printed dollar figures product prices?
No. They belong to the imagined revenue milestone on the design. They describe the joke's startup ambition, not garment prices, an offer, or any claim about business results.
